New Honda Brio
Honda Motor Southern Africa is about to set the budget car
segment alight with the launch of an all-new, value-added,
entry-level model. The bright and bold Brio introduces a new and
exciting alternative to the budget hatchback segment.
The Brio's arrival heralds Honda's first entry to this growing and
increasingly important market segment, allowing budget-conscious
buyers to experience Honda's famed product quality in a new and
The new Brio's arresting mix of young and funky styling, zippy
dynamics, interior space and modern, efficient technology will
please and entice buyers seeking affordability, value and style in
a contemporary and efficient package.
While the Brio places a particular emphasis on affordability and
value, it retains all the Honda brand's key virtues. Advanced
technology is epitomised by the Brio's lively 1,2-litre i-VTEC
engine, which delivers both sparkling performance and frugal fuel
The latest-generation four-cylinder unit employs intelligent,
electronically controlled variable valve timing, together with four
valves per cylinder, to produce 65 kW of power, together with 109
Nm of torque. In line with current urban motoring trends, the Brio
will be offered with a choice of manual and automatic
Quality and reliability are further Honda hallmarks proudly
incorporated into the new Brio. Despite its entry-level
positioning, the compact hatch employs latest-generation Advanced
Compatibility Engineering to deliver a robust structure in terms of
both safety and durability.
"We are extremely excited to be able to offer the new Honda Brio
to our South African and Southern African customers" says Yoshiaki
Nakamura, managing director of Honda Motor Southern Africa.
"The Brio is poised to become a trend-setter in the entry-level
segment, and will allow Honda to introduce the Honda motoring
experience to a wider audience for the first time. The Brio's
combination of styling, affordability, quality - and, above all,
motoring fun - will offer young first-time buyers an attractive
budget motoring option."
The new Honda Brio is set to go on sale in early December. Final
pricing and specifications will be finalised at a later stage.