The joy of moving you is what moves us. So, whether it involves wheels, wings, water, or even walking, everything we do is centred around you. Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.
We are a company built on dreams. And these dreams inspire us to create innovative products that enhance human mobility and benefit society. We see "The Power of Dreams" as a way of thinking that guides us and inspires us to move forward. The strength of our company comes from this philosophy—based on the visionary principles of our founder, Soichiro Honda.
Honda’s success in the global marketplace is the result of our continued investment in each of the markets in which we participate. Since its inception in June 2000 as a wholly owned subsidiary of the Honda Motor Company, Honda has become a major player in South Africa, meeting our customer’s needs with a range of Automobiles, Motorcycles and Power Products. Initially concentrating on the local South African market, the company is now responsible for a significant part of the African Continent, with offices in South Africa, Kenya as well as a dealer network stretching throughout the SADC region.
Our responsibilities to our associates, our business partners, our communities and our planet, have always guided us and helped us on our path to be a company society wants to exist.
A driving force for Honda Motor Southern Africa has always been our customer service and this is provided through an extensive dealer network, which in turn provides investment and employment opportunities for people across Southern Africa, with South Africa alone hosting franchised Automobile, Motorcycle, Marine and Power Equipment outlets.
From our development of a super-clean diesel engine, to the production of our hydrogen powered cars, right down to the plastic cups we recycle in the staff canteen, Honda has long been at the forefront of the automobile industry’s efforts to improve fuel efficiency and reduce vehicle emissions.
Today, Honda is accelerating its efforts to reduce CO² emissions that contribute to global climate change through a dedicated approach to new technology development that includes more fuel-efficient gasoline engines, gas-electric hybrids, natural gas and battery electric vehicles, plug-in hybrids and fuel cell electric vehicles.
At Honda, we’ve never stopped dreaming of a future where the joy of mobility is accessible to everyone. Where, no matter what the circumstances, you’re able to explore the world around you with complete freedom. Projects like Walking Assist and the HondaJet get us even closer to that dream.
At Honda, The Power of Dreams is what drives us to create intelligent products that drive innovation, enhance mobility and increase the joy in people’s lives. We continue to draw inspiration from the visionary ideas of our namesake, Soichiro Honda. He saw incredible power in the freedom of mobility and used his imagination to change the world, and this is what guides us to help move people forward and enhance the future we all share.
Creating a world where collisions no longer happen is one of our most monumental dreams yet, and we’re already working toward making it come true with advanced suites of collision-avoidance and driver-assist technologies called HondaSensing®. Through these and future innovations, we are working toward our vision of a collision-free society.
View the most important dates throughout Honda’s rich global history here.
Soichiro Honda establishes Honda Technical Research Institute in Yamashita-cho, Hamamatsu-city, Shizuoka Prefecture, to research and produce manufacturing equipment and internal combustion engines
Yamashita Plant begins production of 2-stroke 50cc A-Type auxiliary bicycle engines, including die-casting of multiple engine components.
Sept – As successor to Honda Technical Research Institute, Honda Motor Co., Ltd. is established on September 24 in Hamamatsu-city, Shizuoka Prefecture, with 1 million yen in capital and 34 associates
June – Honda begins exporting products, shipping Cub F-Type motorcycles to Taiwan and other countries
October – Export of the Dream to Okinawa and the Philippines begins December – Honda begins manufacturing power products, its first general-purpose engine, the Type H.
February – In Honda's first participation in an overseas motor sports event, Mikio Omura finishes 13th in a motorcycle race held in Sao Paulo to celebrate the city's 400th anniversary.
July – The Super Cub is introduced
June – In its first participation in Isle of Man TT, Honda wins the 125cc class Manufacturers' Team Award.
June – American Honda Motor Co., Inc., is established in Los Angeles, U.S. (Honda's first overseas subsidiary)
June – Honda sweeps first through fifth places in 125cc and 250cc classes of the isle of Man TT
June – Honda produces 1 millionth Super Cub
September – Honda wins Manufacturer's Championship title in the 125cc, 250cc, and 350cc classes of the World Grand Prix.
October – Honda starts production of the C310, a new moped produced at Belgium Honda Motor.
August – Honda enters its first race car in Formula One, the RA271 in the German Grand Prix.
December – Honda launches its first outboard engine, GB30.
January – Honda launches its first generator, E300.
October – Honda wins its first Formula One race in the Mexico Grand Prix with driver Richie Ginther.
September - Honda becomes the first company to win the Manufacturer's Championship in all five classes of Road Racing World Championship Grand Prix.
March – Honda launches its first mini passenger automobile, the N360
March – Honda announces the first fully automatic transmission for Mini-vehicles, the Hondamatic.
May – The H1300, world-class super sedan is introduced.
July – Honda launches the CB750 Four, which gives birth to the popular category in Japan, 'Nanahan' - 750cc class.
October – Driving Safety Promotion Centre is established.
February – Low-pollution, high-efficiency CVCC engine is introduced.
July – Honda launches the Civic, which evolves into the world's standard.
October – The Gold Wing GL1000 motorcycle is introduced in the U.S.
April – Honda wins Zandvoort 600 km Production Race, its first motorcycle endurance race.
May – Honda launches the Accord, Honda's second global model.
June – Honda launches ME engine series, million-selling engines which laid the foundation of power product business.
August – Honda launches HR21, its first walk-behind lawn mower.
May – Honda's first automobile (Civic) equipped with the Franz System foot-operated driving system for people with leg and arm disabilities, is launched in Japan.
August – Honda announces the Electro Gyrocator, the world's first car navigation system.
July – After ending its hiatus, Honda wins its first Formula One race, the ninth Dallas Grand Prix, with driver Keke Rosberg.
September – Team Williams Honda wins Formula One Constructors' Championship.
October – Honda announces world's first steering angle-sensing four-wheel steering system (First available on all-new Prelude in 1987).
October – Honda announces world's first antilock braking system (ABS) for motorcycles.
November – The first Formula One Japan Grand Prix is held at Suzuka Circuit.
November – Team Williams Honda wins Formula One Constructors' Championship for second consecutive year, with team member Nelson Piquet winning Driver's Championship.
October – Honda introduces two new technologies for enhanced engine efficiency: Honda Variable Valve Timing and Lift Electronic Control (VTEC) and Honda variable wing turbo system.
October – Honda Marlboro McLaren wins Formula One Constructors' Championship, with Honda engines winning 15 of 16 races (team wins again in 1989) and Ayrton Senna wins Formula One Driver's Championship with Honda power.
January – Honda introduces world's first traction control system for front-wheel drive automobiles.
June – Honda becomes first Japanese company to develop seat belt pretensioner and front passenger SRS airbag.
March – 60 Formula One races are won with Honda engines, at the Brazil Grand Prix.
June - Steering angle-linked automobile steering control system.
March – Honda attains milestone of 20 million Super Cub motorcycles produced (highest among motorcycle brands worldwide).
May – Honda's oval piston engine technology is introduced.
June – Honda develops real-time dual-pump 4WD system.
November – Honda wins the World Solar Challenge '93 with the new Dream, setting a new record.
August – Michael Doohan wins Riders' Championship in 500cc class of World Motorcycle Grand Prix (And again in 1995 and 1996).
July – Honda develops three-stage Honda Multimatic continuously variable transmission (CVT) for use with VTEC engine.
August – Andre Ribeiro brings Honda its first victory in the Indy Car World Series (15th race of season).
March - Honda launches world's first Riding Simulator.
May – Honda develops world's first Direct Yaw Control System (right/left wheel drive force distribution system).
December – Prototype of walking humanoid robot (P2) introduced via video at president's year-end press conference.
August – Honda announces, “Navigation System".
September – Honda develops 6-Passenger Experimental Jet Plane MH02.
January – Honda introduces a 2-cycle engine exhaust emissions reduction system that complies with Motorcycle Exhaust Emissions Regulations.
February – Honda announces two new technologies used in the new S2000: high-performance Eco-Engine and open car body structure.
March – Automobile R&D Centre completes world's first indoor vehicle-to-vehicle crash test facility, which begins operating in April.
September – Honda unveils its first fuel cell electric vehicle, the FCX-V3.
April – Honda introduces all-new Automobile Driving Simulator and Motorcycle Riding Simulator with advanced technologies.
April – Honda Engineering Co., Ltd. develops next-generation thin-film solar cells, as well as technology to produce them commercially.
February - Honda develops RN01 mountain bike for downhill competition, enters Japan Series and World Cup.
April - Honda announces world's first Super Handling All-Wheel Drive (SH-AWD) system
September - Honda develops world's first airbag system for commercial production motorcycles (first offered on Gold Wing Airbag in 2006)
April – FAA-conforming HondaJet reaches maximum operating altitude of 43,000 ft.
May – UNI-CUB personal mobility device debuts in Japan.
August – HondaJet ranks as most-delivered Jet in its Category During First Half of 2017.
*Not currently available in South Africa