Honda News

Across Japan, nearly 2,000 dealerships belonging to Honda Cars (the official Honda automobile dealership network in Japan) provide customers with Honda vehicle sales and after-sales service. Each year, the Honda Cars Award recognizes outstanding dealerships based not only on sales performance, but also on customer satisfaction and service quality.

From electrified innovation to racing heritage, meet the people bringing Honda’s dreams to life at Goodwood Festival of Speed 2026.

In April, 2026, Honda Motor Europe President, Hans De Jaeger, officially opened the company’s new motorcycle production factory in Aliağa, Izmir.

Introduced in 1976, the Accord was conceived as “a car in harmony with people and the times.” Environmental performance, safety, usability, and driving enjoyment—the starting point was the challenge of bringing all of these elements together as a complete automobile.

Through “Girls Meet STEM,” a workplace experience program for junior and senior high school girls in STEM fields in which Honda participates, students are given opportunities to experience the realities of technology and work through hands-on robotics experiences and conversations with female engineers.

On May 14, 2026, Honda held a briefing in Tokyo on initiatives toward rebuilding of its automobile business and the future direction of Honda business.

In recent years, the potential of generative AI has expanded into automotive development. At Honda, a new technology has been developed that generates 3D vehicle design shapes meeting pedestrian protection performance through dialogue with AI.

As the name suggests, driving simulators are able to reproduce the driving experience. They replicate the feeling of driving to enable various functional verifications, essential for car development, to be conducted as if using an actual car.

One of the projects recognized with the Honda President’s Award* in FY2025 is the development of a world-first automated suede application molding technology.